SEO and tracking that show what the site actually does
Delco AB in Malmö had no tracking at all. We started with GA4, Microsoft Clarity and Search Console, ran an SEO audit, and then sorted out content, internal linking and meta texts around what customers actually search for.
Visit the site →Before
Delco has cleaned homes, offices and stairwells in Malmö since 2007, and anyone who needs cleaning help starts on Google. But the site had no tracking at all. Nobody knew how many people came in, where they came from, or which pages brought in enquiries and which ones just stood around looking busy. Optimising a site without tracking is tightening screws in the dark.
What was delivered
- AI-assisted SEO work and lead generation
- Google Analytics 4, Microsoft Clarity and Search Console set up from scratch
- SEO audit of delcoab.se
- Content put in order and internal linking rebuilt
- Meta texts rewritten around what customers actually search for
- Meta pixel installed for upcoming advertising
What we built
So we started by switching the light on. GA4 shows where visitors come from and what they do on the site. Microsoft Clarity shows how they move around the page, with heatmaps and session recordings. Search Console shows what people actually type into Google before they land at Delco, and which searches the site shows up for without getting the click.
Then we audited the whole site and worked through what it showed. The content was put in order and the internal linking rebuilt, so both visitors and Google can find their way from one service to the next. The meta texts were reviewed against what customers actually search for, not what the industry calls things.
Last, we added the Meta pixel. It is already collecting data, so Delco can move on to advertising on Facebook and Instagram when the time comes.
AI is the tool throughout the job, not a separate project on the side. We use AI in the SEO work to go through search data, find gaps in the content and produce material faster than it can be done by hand. The same thinking sits in the lead generation, where the AI chat on the site qualifies enquiries and emails them to Delco. The next step is Google Ads, which starts shortly and builds on the same tracking.
Services in this case