An AI chat that knows its fish and knows when Fredrik should call
Fiskhandlaren got an AI chat that answers product questions, recommends fish and seafood based on what the customer is cooking, and passes anyone ready to order on to Fredrik as a finished lead.
Visit the site →Before
Fiskhandlaren sells over the phone. Fredrik answers himself, no menu options, and that is part of the point. But not everyone is ready to call yet. First you wonder what the difference between the salmon is, how many prawns eight people get through, and whether the van even comes to your village. Those questions turn up in the evening at the kitchen table, not when Fredrik is by the phone.
What was delivered
- AI chat on fiskhandlaren.se: Fiskhandlarens hjälpreda
- Answers product questions about the range, prices and delivery
- Recommends fish and seafood by occasion and number of guests
- Sends leads to Fredrik, who calls the customer back
- The price list and more info right in the chat
- Ready-made starter questions, so nobody has to begin with an empty field
What we built
We built Fiskhandlarens hjälpreda, an AI chat that sits behind the Ask about the fish button on every page. It knows the range and answers product questions: what is available, what it costs, how it was caught and certified, and where the van delivers.
It also recommends. Tell it you are hosting a party for eight or want something easy on a Tuesday, and it suggests fish and seafood that fit, and how much you need. If you would rather have the full price list, you get it right in the chat.
When the customer is ready, the chat takes the details and sends a lead to Fredrik, who calls back. The chat does not replace the call. It makes sure the call happens, and that Fredrik knows what the customer is after before he dials.